Influencer marketing, India

Where brands and creators find each other

Post a campaign and SWWAY AI shows you the creators who actually fit — by niche, audience size and city. Creators see the briefs worth their time. Free to join while we grow.

A creator and a brand connecting through the SWWAY app

Built for the part everyone finds hard

Matched, not searched

SWWAY AI scores every campaign against every creator on niche, reach, engagement and city — so the first screen is already the shortlist.

Free while we grow

No subscription, no commission, no card. We are building the market first; you keep what you negotiate.

Real people, real numbers

YouTube subscriber counts sync straight from YouTube, so reach is verified rather than claimed. Chat unlocks only after both sides accept a collaboration.

feature-image-shape The SWWAY app showing matched creators for a campaign feature-image-shape

For brands: the shortlist, not the search

Invite the ones you want directly, or review the creators who apply. Chat opens only once you have both accepted, so your inbox stays a shortlist rather than a pitch queue.

Every campaign shows what it pays and what it expects before you apply — no guessing, no unpaid “exposure” pitches. Match scores tell you which briefs you are genuinely in the running for.

Get in touch

For creators: briefs worth your time

Set your niche, city and rate once. Brands see verified reach, so the conversation starts from real numbers.

  • Add your niche, city and handles — it takes a minute.

  • Connect YouTube so your reach is verified, not claimed.

  • Apply to the briefs that match, or accept an invite.

feature-image-shape A creator browsing campaign briefs in the SWWAY app feature-image-shape

A look inside the app

Campaigns, match scores, applications and chat — the whole collaboration in one place.

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Frequently asked questions

The things brands and creators ask us most before they sign up. Anything else, the team is one message away.

SWWAY AI scores every campaign against every creator on four signals — category overlap, budget against audience size, engagement rate and location — and surfaces the strongest fits first. Brands see why a creator matched; creators see the briefs actually worth applying to.
Any brand and any creator in India can join. YouTube subscriber counts are pulled live from YouTube rather than typed in by hand, so reach is verified rather than claimed, and messaging only unlocks once both sides have accepted a collaboration — which keeps cold pitching and impersonation out of the inbox.
Nothing. SWWAY is free to join and free to use while we grow the marketplace — no subscription, no commission on what you agree, and no card required. Brands and creators settle payment directly between themselves.